Milan, 28th September 2011. In the last few days the new institutional press campaign of CRN, shipyard and brand of the Ferretti Group, specialized in the construction of completely customized steel and aluminium displacement mega yachts from 44 to 85 metres, has began.
The communication agency Unbranded, managed by Lorenzo Cascino, has followed CRN since 2007 and it has designed and realized the fourth new institutional subject, planned to appear on the main national and international publications for a year.
Italian design and its good reputation worldwide are the cornerstones of the campaign. In fact, CRN goes beyond an established and reliable shipyard and a luxurious and exclusive mega yacht. It is the key concept of "living": the craftsmanship that represents the Made in Italy, a characteristic of the CRN yachts, is a universe of style, comfort and technology created for those who love the sea and who would like live it as a unique and exclusive experience that renews itself day after day. The campaign is branded "Born in Italy. Lived worldwide."
The campaign is branded by the copywriter, Jordi Apollonia, and the art directors, Manuela Valtolina and Silvia Volpe, under the creative management of Lorenzo Cascino.
The CRN leisure boats have always represented prestige and exclusivity. Professionalism, advanced technology, versatility and flexibility, and sophisticated and prestigious design, have allowed CRN to put yachts at sea worldwide.
At the moment the CRN shipyard of Ancona has 16 yachts under construction simultaneously, from 33 metres to 80 metres, 7 of which are leisure boats branded CRN (six made of steel: CRN 125 58mt, CRN 129 80mt, CRN 130 60mt, CRN 131 74mt, CRN 132 73mt and CRN 133 60mt, and a fibreglass Navetta 43#08 43mt and 9 boats branded Custom Line (three Navetta 33 Crescendo, two Custom Line 112 and four Custom Line 124 made of fibreglass), reflecting the continuous growth of the ever evolving CRN shipyard.